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What we do/

Positioning

decoding and articulating the brand essence

Portfolio

re-engineering portfolio and brand architecture to simplify choice

Activation

facilitating brand ownership across the company
We help our clients articulate what they already embody but struggle to get across. Our projects are short & intense, no-nonsense and strictly collaborative.
We help our clients articulate what they already embody but struggle to get across. Our projects are short & intense, no-nonsense and strictly collaborative.
What we do/
Positioning
decoding and articulating the brand essence
Portfolio
re-engineering portfolio and brand architecture to simplify choice
Activation
facilitating brand ownership across the company
Our clients/
“Great work and a fantastic session. It’s already impacted the way I think. It really did click with everyone.”

David Rosenblatt, CEO 1stdibs.com (New York)
Former President of Google’s Global Display Advertising.
David serves on the board of Twitter.

“The outcome from this collaboration is nothing short of spectacular with tangible results witnessed across positioning, strategy, company structure and marketing.”

Jerker Berthou, CEO, CosmoSupplyLab (Hong Kong)
The global leader in accessories for the hi-tech and luxury markets

“From now on you do not need to be the Albert Einstein of stainless steel to find your product.”

Mika Seitovirta, CEO Outokumpu (Finland)
The global leader in stainless steel

Our clients/
“Great work and a fantastic session. It’s already impacted the way I think. It really did click with everyone.”

David Rosenblatt, CEO 1stdibs.com (New York)
Former President of Google’s Global Display Advertising.
David serves on the board of Twitter.

“The outcome from this collaboration is nothing short of spectacular with tangible results witnessed across positioning, strategy, company structure and marketing.”

Jerker Berthou, CEO, CosmoSupplyLab (Hong Kong)
The global leader in accessories for the hi-tech and luxury markets

“From now on you do not need to be the Albert Einstein of stainless steel to find your product.”

Mika Seitovirta, CEO Outokumpu (Finland)
The global leader in stainless steel

The Only Book You Will Ever Need on Branding
“The best advice to any brand is to be simple: and you do that brilliantly.”
Blanca Juti, Chief Corporate Relations Officer, Heineken
“An engaging and easy read which every marketer should have a copy of.”
Sabrina Ahmed, Brand Manager, Tesco
Read more & buy: theonlybrandbook.com
The Only Book You Will Ever Need on Branding
“The best advice to any brand is to be simple: and you do that brilliantly.”
Blanca Juti, Chief Corporate Relations Officer, Heineken
“An engaging and easy read which every marketer should have a copy of.”
Sabrina Ahmed, Brand Manager, Tesco
Read more & buy: theonlybrandbook.com

Michiel Maandag/

Amsterdam

Michiel specialises in positioning brands and simplifying product portfolios and brand architectures. He is an inspirational speaker, who loves to make the complex simple and fun.

“In branding putting on an uncomplicated consumer brain beats making complex spreadsheets.”

The team/

Liisa Puolakka/

London

Liisa’s expertise is working in both the analytical and the emotional sides of brand building, bridging the gap between strategy and creative expression.

“What keeps me intrigued in branding is the challenge to define the finely-tuned essence that gives a brand its personality.”

The team/

Michiel Maandag/

Amsterdam

Michiel specialises in positioning brands and simplifying product portfolios and brand architectures. He is an inspirational speaker, who loves to make the complex simple and fun.

“In branding putting on an uncomplicated consumer brain beats making complex spreadsheets.”

Liisa Puolakka/

London
Liisa’s expertise is working in both the analytical and the emotional sides of brand building, bridging the gap between strategy and creative expression.
“What keeps me intrigued in branding is the challenge to define the finely-tuned essence that gives a brand its personality.”

We work with industry-leading agencies, who share our values.

Lexicon Branding

The world’s foremost naming specialist, famous for brands like Pentium, Swiffer and Sonos.

1000 Heads

The Word of Mouth People helping brands to be more social – to talk to people and be talked about.

Click Here

We work with industry-leading agencies, who share our values.

Lexicon Branding

The world’s foremost naming specialist, famous for brands like Pentium, Swiffer and Sonos.

1000 Heads

The Word of Mouth People helping brands to be more social – to talk to people and be talked about.

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Let’s talk
info@mondaybrand.com

+31 6 2730 5140
+1 718 710 4512

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